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  • Audi Revises Annual Forecast Amid Declining Revenue and Margins

    Daily Monitor July 28, 2026

    Audi Revises Annual Forecast Amid Declining Revenue and Margins

    Audi has significantly lowered its annual revenue and margin forecasts due to a sharp decline in its China operations, despite a slight increase in its operational results for the first half of 2026.

    The company reported a revenue drop of over 10%, from €32.573 billion to €29.177 billion, while operational profit increased marginally from €1.087 billion to €1.122 billion. Audi now anticipates annual revenues between €58 billion and €63 billion, down from an initial estimate of €63 billion to €68 billion, with an expected operational margin reduction from 6-8% to 5-7%. The decline in vehicle deliveries, particularly in China and North America, has been attributed to intense local competition and U.S. tariffs, although demand for electric vehicles in Germany remains robust, with a notable increase in battery-electric and plug-in hybrid sales.


    For journalistic integrity, this report was summarized from: heise.de

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