نقلاً عن [Handelsblatt]

News Brief: Decathlon is set to enhance its presence in Germany through a partnership with Media-Markt-Saturn, opening a new store in Munich this March. The collaboration aims to accelerate Decathlon’s growth amid fierce competition in the sports retail market.

French sports retailer Decathlon has announced a strategic partnership with Media-Markt-Saturn to support its expansion in Germany. A new 1,000 square meter store is scheduled to open in Munich by March, with plans for additional locations. Decathlon aims to increase its store count from approximately 100 to at least 150 by 2027. Stefan Kaiser, Decathlon’s expansion chief, emphasized the synergy between sports and technology, while Media-Markt-Saturn’s Carsten Geilert highlighted the benefits of combining their offerings. Despite previous setbacks in revenue targets, this collaboration is expected to enhance Decathlon’s market presence and accelerate growth. The partnership comes as the sports retail landscape remains competitive, with Intersport currently leading the market. Both companies anticipate that upcoming events, such as the World Cup, will further boost sales.

Original Source: www.handelsblatt.com