FIFA’s plan to attract outside investors, including a partnership with JPMorgan to raise up to $4.2 billion through the sale of a 20% stake in a new commercial entity, has faced significant opposition. The federations assert that the World Cup should remain untarnished by commercial interests, emphasizing that ‘football belongs to the fans, not billionaire investors,’ as stated by UK Culture Minister Lisa Nandy. This decision could jeopardize FIFA President Gianni Infantino’s re-election prospects, with potential challengers emerging amid the escalating tensions.